There’s been a flurry of recent articles on the email overload problem and the strategies companies are taking to thwart it. We can all relate to that anxious feeling of picking up our iPhone, Android tablet, or firing up email on our laptop and thinking – gulp – “How many messages am I behind now.” Like clockwork, my personal inbox comes with just as many unread messages as yesterday. So much...

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I’ve got a split personality. As both a consumer and marketing professional, I look at every advertisement, Facebook promotion, promoted Tweet and email campaign through a different lense. Critiquing subject lines? Guilty. Asking why I’d ever be interested in that offer? Guilty. This leads to some pretty heated arguments between me, the marketer, and me, the consumer. My dog must think I’m...

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