Ever sift through your personal email inbox and come across a great sale at Target, a sizzling handbag on Gilt.com or an unbeatable Click 'N Save deal from Southwest Airlines that you want to share? As creatures of habit, the natural thing to do is to hit the forward button - a pretty "old school" move in this age of social media. Much to the dismay of marketers, most of these email messages...

Read More About Your inbox as a waypoint (Road to DEMO)

I’ve got a split personality. As both a consumer and marketing professional, I look at every advertisement, Facebook promotion, promoted Tweet and email campaign through a different lense. Critiquing subject lines? Guilty. Asking why I’d ever be interested in that offer? Guilty. This leads to some pretty heated arguments between me, the marketer, and me, the consumer. My dog must think I’m...

Read More About Does email marketing get a bad rap?