I’ve got a split personality. As both a consumer and marketing professional, I look at every advertisement, Facebook promotion, promoted Tweet and email campaign through a different lense. Critiquing subject lines? Guilty. Asking why I’d ever be interested in that offer? Guilty. This leads to some pretty heated arguments between me, the marketer, and me, the consumer. My dog must think I’m...

Read More About Does email marketing get a bad rap?

There’s been a flurry of recent articles on the email overload problem and the strategies companies are taking to thwart it. We can all relate to that anxious feeling of picking up our iPhone, Android tablet, or firing up email on our laptop and thinking – gulp – “How many messages am I behind now.” Like clockwork, my personal inbox comes with just as many unread messages as yesterday. So much...

Read More About Drowning in email?

As I prepare for the holidays, an article about holiday email overload caught my eye. Dave Johnson at CBS MoneyWatch recommends four steps to guard against holiday email overload at work. It got me thinking about how those same rules might translate to the glut of email I get in my personal email accounts – my lifeline not only to family and friends, but all my transactional...

Read More About Holiday email overload

We're all abuzz about this great AdAge article that spotlights Zigmail's alpha launch as a solution "that aims to help consumers sort their personal emails from the messages sent by businesses and marketers." Hear what inspired one of our founders to take the leap into entrepreneurship by reading Cotton Delo's interview with former HP exec Richard Gerstein.

Read More About Ad Age Covers ZigMail's New Approach to Email

We been bee-you-ess-why l8ly.  Great stuff going on under the hood here and a lot to look forward to on the UI experience too!

Read More About A lot has been happening lately